Spa and Salon Journal

BEVERLY HILLS, CA -- (Marketwire) -- 10/12/09 -- Ewire -- Salon City, Inc. (PINKSHEETS: SALN) announced today that plans are underway for producing a special styling contest for the International Salon and Spa Expo Show ("ISSE"), January 31st at the Long Beach Convention Center in Long Beach, CA. The annual ISSE show attracts over thirty thousand attendees.

The program and selection process will be announced in the November issue of BE! Magazine and the chosen winners will be awarded special prizes and gifts from participating sponsors. Salon City will act as the exclusive media sponsor of ISSE's Latino Fashion Theatre where the final nominees of the contest will be invited to attend to determine the winners.

Steven Casciola, Salon City's President and CEO, says, "The momentum of BE! Magazine's initial launch has created the opportunity for Salon City to be able to offer this special contest to the thousands of Beautymakers that want to succeed by achieving greater recognition and rewards. From a business standpoint, building and expanding Salon City's social network has always been one of the primary objectives of our media, and this particular event will help trigger the new initiatives that we have in store for 2010. We will be sharing more details as they become available in the coming weeks."

Salon City will use this latest ISSE collaboration to further its execution of its business plan to become the leading media company serving the beauty and entertainment industry.

ABOUT SALON CITY, INC.

Salon City, Inc., is an emerging media company, lifestyle brand and independent marketing network for products, distribution and services. Salon City was the first to brand the genre, 'Beauty Entertainment.' It publishes its flagship consumer publication, Salon City magazine, Beauty Entertainment magazine, Beautymaker Net News, and produces the award-winning web show, Hollywood CeleBeauty, online media, licensed events and awards shows. To see more on Salon City visit http://www.saloncity.com

Certain information contained in these materials is "forward-looking" information, such as projections, estimates, or statements of intentions, expectations or plans. Results may differ materially from the results contemplated in such forward-looking information.